Target audience for short films

The short film industry's audience is quite specific compared that of the mainstream audience of larger full length films. There are two main groups of people who will be familiar with short films; unemployed students seeking a future in the film industry and people who are already successful in the industry.

Demographics 
These employed people working in the industry would be placed between the demographic social groups A to C1. These industry professionals and investors may be looking at the short films to find potential in a director, producer, or writer to work for them for the particular company. The student sector of the audience would be generally placed in the social group E because they are unemployed but most likely to be from a background in the A to C1 categories. They would be viewing the films for inspiration for their own work as an amateur film maker. Most of these short films would be viewed online so that audience would be familiar with the use of internet therefor protruding the reasons behind the audience being from a media background further.

Psychographics 

  • Succeeders - People who like to think they are in control, are powerful, successful, and ambitious.  This group of people is mainly driven by their income wanting to get high up in the industry. If they have already made is successfully into a powerful position then they would be in the audience that could decide to invest in a new director etc. from viewing a short film and bring more money into their company. 
  • Aspirers - People who strive for a bigger and better lifestyle. These could be the youngest people who have just finished a degree at university and are in search of a job wanting to break it into the film industry. With the drive from their motivation of a better life they would do a lot of research into the industry themselves, in turn viewing the short films to get a better understanding. This could possibly be to get inspiration for their own amateur film making and get recognised. 
  • Individualists - People who are loners, individualists, independent thinkers who want to be separate from the crowd. This sector of the audience could include the people who like to express their opinions and views through film. They are the opposite to the mainstreamers who may be the audience for big budget full length blockbuster films. 



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